Dragon Boat Festival Packaging Presentförpackning by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Presentförpackning by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2022

Dragon Boat Festival Packaging Presentförpackning

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award i Silver Winner in Förpackning Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Presentförpackning

Dragon Boat Festival-förpackningen är en presentask skapad för den kinesiska drakbåtsfestivalen. Ytterförpackningen är formad som en drake, där malörtsblad tecknar kroppens konturer och vassbladskorn bildar fjällen. Innerlådan visar två drakar som håller zongzi, ett motiv som betyder dubbel lycka i kinesisk kultur. När locket lyfts fälls innerlådans fyra sidor ut av gravitationen, likt en stigande ridå. Förpackningen är tillverkad av miljövänligt papper med tredimensionellt pappersnitt och skiktad kartong. Designen förmedlar önskningar om hälsa och välgång.

The Recognition

About the A' Design Award i Silver

Dragon Boat Festival Packaging Presentförpackning är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Dragon Boat Festival Packaging Presentförpackning förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Dragon Boat Festival Packaging Presentförpackning är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu