Better for All Presentask by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award i Brons in Förpackningsdesign Competition Category.
BronsFörpackning· 2022
Better for All Presentask
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award i Brons Winner in Förpackning Category
Verified Award Winner
Verify Award Status for #134175The Design
About Better for All Presentask
Better for All är en presentask designad för det kinesiska nyåret. Den yttre förpackningen är huvudsakligen röd för att spegla högtidens festliga stämning. Lådan öppnas på ett sätt som påminner om en traditionell kinesisk dubbeldörr. När den vecklas ut avslöjas en lyckobringande illustration som kombinerar dansande lejon, flygande féer och lyktor. En magnetisk dekal formad som ett dansande lejon dekorerar och håller ihop lådan, och kan senare användas som kylskåpsmagnet. Röda kuvert, kupletter och en kalender placeras inuti, alla med samma illustrationselement. Miljövänligt papper och bläck används.
The Recognition
About the A' Design Award i Brons
Better for All Presentask är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Better for All Presentask förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Better for All Presentask tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
- Dimensions & Packaging
- 280 x 295 x 108mm
- Production Technology
- It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
- Design Challenge
- According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
- Inspiration
- It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
- Project Duration
- Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
- Operation Flow
- The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
