Hometown Flavor Risnudelsförpackning by Changshu Institute of Technology

Hometown Flavor Risnudelsförpackning by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2022

Hometown Flavor Risnudelsförpackning

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award i Silver Winner in Förpackning Category

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Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Risnudelsförpackning

Yunnan är hem för många etniska minoriteter som har sina egna unika mattraditioner. Som en representativ traditionell stapelföda i Yunnan kan risnudlar kombineras med vilken ingrediens och tillagningsmetod som helst för att skapa olika smaker. Med risnudlar som medium har designerna utvecklat och utformat denna serie av Yunnan-risnudelprodukter genom att kombinera de etniska minoriteternas traditionella dräkter i Yunnan med deras kulinariska smaker. Genom modern konserveringsteknik för livsmedel förs Yunnans smaker ut i världen.

The Recognition

About the A' Design Award i Silver

Hometown Flavor Risnudelsförpackning är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Hometown Flavor Risnudelsförpackning förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Hometown Flavor Risnudelsförpackning är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.