Granovita Granolaförpackning by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award i Silver in Förpackningsdesign Competition Category.
SilverFörpackning· 2022
Granovita Granolaförpackning
Client: Sot B&d
A' Design Award i Silver Winner in Förpackning Category
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- Verified Award Winner
- Verify Award Status for #139398
The Design
About Granovita Granolaförpackning
Granovita är en förpackningsdesign för granola. En kartong ersätter den flexibla påse som ofta används för flingor, vilket ger bättre kontroll över hur produkten framträder på hyllorna. Kartongens grova yta förstärker temat om en hälsosam livsstil. Illustrationer av frukter och sädesslag beskriver smaken hos varje sort. Ikoner, uttrycksfull bokstavsformgivning och klara färger förmedlar ett positivt budskap. Kartongen kan komposteras, så lösningen förblir miljövänlig och kostnadseffektiv. Varje kartong mäter 160 gånger 120 gånger 40 millimeter.
The Recognition
About the A' Design Award i Silver
Granovita Granolaförpackning är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Granovita Granolaförpackning förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Granovita Granolaförpackning är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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