Buenandanza Olivoljeförpackning by Antonio Cuenca

Buenandanza Olivoljeförpackning by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2022

Buenandanza Olivoljeförpackning

by Antonio Cuenca

Client: Buenandanza

A' Design Award i Brons Winner in Förpackning Category

10,483

Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Olivoljeförpackning

Buenandanza är en förpackningsdesign för olivolja. Flaskan tycks ha två skal: djupt mörkblått tonat glas och en vit omslagsetikett i papper. Den mörkblå tonen förknippas med lugn och ro, medan den strukturerade vita etiketten ger ett naturligt intryck. Cirkel- och triangelsymboler, applicerade med guldpressning, för tankarna till det spetsiga olivbladet och den ovala oliven. Runda former och tjockt glas förmedlar kvalitet. Det opaka tonade glaset blockerar ljus och hjälper till att bevara oljan. En droppfri, icke påfyllningsbar kork kompletterar den lilla och robusta flaskan.

The Recognition

About the A' Design Award i Brons

Buenandanza Olivoljeförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Buenandanza Olivoljeförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Buenandanza Olivoljeförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.