Stamatakis Bakery Omprofilering by Antonia Skaraki

Stamatakis Bakery Omprofilering by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award i Guld in Förpackningsdesign Competition Category.

GuldFörpackning· 2023

Stamatakis Bakery Omprofilering

by Antonia Skaraki

Client: Stamatakis

A' Design Award i Guld Winner in Förpackning Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stamatakis Bakery Omprofilering

En litografi över autentiska recept och minnen från hemmet. När de mest älskade bakverken möter traditionen, smakens mysterium och njutningens ritual, framträder alltid en kvinnlig gestalt. Eugenias autentiska smaker väcker känslosamma minnen, traditionens hantverksmässiga recept! Eugenia är som en litografi, aldrig densamma, aldrig tagen ur en form. Det finns inga formar för Eugenia för hon är moderns avbild.

The Recognition

About the A' Design Award i Guld

Stamatakis Bakery Omprofilering är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Stamatakis Bakery Omprofilering förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Stamatakis Bakery Omprofilering skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensions & Packaging: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags: Rebranding, packaging design, bakery
Production Technology: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Challenge: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Research: There was no research for this project
Inspiration: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Project Duration: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operation Flow: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patents: No Patents
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)