Shguijiu Dian Baijiu-flaskförpackning av Liang Chen

Designen Shguijiu Dian Baijiu-flaskförpackning av Liang Chen är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Guld i tävlingskategorin Förpackningsdesign.

GuldFörpackning· 2023

Shguijiu Dian Baijiu-flaskförpackning

av Liang Chen

Klient: Shanghai Guijiu Group Co., Limited.

Vinnare av A' Design Award i Guld i kategorin Förpackning

45,309

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Färger

Designen

Om Shguijiu Dian Baijiu-flaskförpackning

Shguijiu Dian är en förpackningsdesign för en exklusiv Baijiu i presentutförande från Shanghai. Formen är inspirerad av Shanghai Tower, Kinas högsta byggnad. Kristallflaskan och den spegelblanka metallkapsylen upplevs som en enda form, med spiralformade kurvor och en asymmetrisk profil. Ytterkartongen är försilvrad och cylindrisk, med en oregelbundet böjd yta. Ytterkartongen mäter 110 mm i diameter och 330 mm i höjd, och flaskan mäter 80 mm i diameter och 300 mm i höjd. Båda delarna kan behållas och ställas ut, vilket minskar avfallet.

Erkännandet

Om A' Design Award i Guld

Shguijiu Dian Baijiu-flaskförpackning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Shguijiu Dian Baijiu-flaskförpackning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Shguijiu Dian Baijiu-flaskförpackning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensioner & förpackning: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Taggar: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Produktionsteknik: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Designutmaning: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Forskning: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Projektlängd: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Arbetsflöde: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Teammedlemmar: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Bildkrediteringar: Creative Director: Chen Liang