Designen Kotori Amuletförpackning av Shun Kudo är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Brons i tävlingskategorin Förpackningsdesign.

BronsFörpackning· 2023

Kotori Amuletförpackning

av Shun Kudo

Klient: Kotori

Vinnare av A' Design Award i Brons i kategorin Förpackning

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Färger

Designen

Om Kotori Amuletförpackning

Kotori är en förpackningsdesign för en japansk amulett som bär ett personligt budskap. Namnet Kotori kombinerar de japanska orden Kotoba, som betyder ord, och Omamori, som betyder amulett. En fågelsymbol representerar en brevduva som levererar och skyddar budskapet. Amulettpåsen är tillverkad av Nishijin-brokad vävd i Kyoto. Påsen vilar i en låda av paulowniaträ, fodrad med en halmliknande träkudde som påminner om ett fågelbo, och lådan förseglas med ett originalband. Ett litet brevkort håller de skrivna orden.

Erkännandet

Om A' Design Award i Brons

Kotori Amuletförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Kotori Amuletförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Kotori Amuletförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
Dimensioner & förpackning: Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message.
Taggar: Japanese Charm, Package, Letter Set,
Produktionsteknik: The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
Designutmaning: The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
Forskning: Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
Inspiration: The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
Projektlängd: The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
Arbetsflöde: After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
Patent: ISSHO inc.
Bildkrediteringar: Shun Kudo