Mushroom Coffee Livsmedelsförpackningar by Yuxi Liu

Mushroom Coffee Livsmedelsförpackningar by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award i Järn in Förpackningsdesign Competition Category.

JärnFörpackning· 2023

Mushroom Coffee Livsmedelsförpackningar

by Yuxi Liu

Client: Usee

A' Design Award i Järn Winner in Förpackning Category

18,446

Verified Award Winner

Verify Award Status for #143417

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mushroom Coffee Livsmedelsförpackningar

Station Market är ett svampkaffemärke. Kunden väljer Station Market för att de kan få näringsämnen och kunskap om svampkaffe med fantastisk smak. Till skillnad från vanligt kaffe, som kan bidra till ångest och sömnlöshet, har tillsats av svamp fler hälsofördelar. Stationsmarknadsförpackningen är designad med abstrakta marmorstrukturmönster och färger utvunna från kaffet. Det finns fyra smaker, Chaga, Reishi, Cordyceps och Turkey tail. Olika svampar har olika näring för att möta kunder' behov.

The Recognition

About the A' Design Award i Järn

Mushroom Coffee Livsmedelsförpackningar är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Mushroom Coffee Livsmedelsförpackningar förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Mushroom Coffee Livsmedelsförpackningar respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu