The Brollach Single Malt Irländsk Whisky av Tiago Russo and Katia Martins

Designen The Brollach Single Malt Irländsk Whisky av Tiago Russo and Katia Martins är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Guld i tävlingskategorin Förpackningsdesign.

GuldFörpackning· 2023

The Brollach Single Malt Irländsk Whisky

av Tiago Russo and Katia Martins

Klient: The Craft Irish Whiskey Co.

Vinnare av A' Design Award i Guld i kategorin Förpackning

43,216

Verifierad prisvinnare

Verifiera prisstatus för #148768

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om The Brollach Single Malt Irländsk Whisky

The Brollach är en störare. Född av tradition men obunden av konventioner, det är en whisky som på en gång är en stolt produkt av irländsk historia, men som ändå kartlägger en ny väg. Det är kulmen på ett långt och personligt sökande efter en whisky värd att hedra familjen, en som skulle vara bland de finaste irländska whisky som någonsin producerats. Det är en whisky med oöverträffad utmärkelse, som förkroppsligar designen, hantverket, skickligheten och uppmärksamheten på detaljer som The Craft Irish Whiskey Co. häller i varje flaska.

Erkännandet

Om A' Design Award i Guld

The Brollach Single Malt Irländsk Whisky är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. The Brollach Single Malt Irländsk Whisky förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. The Brollach Single Malt Irländsk Whisky skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensioner & förpackning: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Taggar: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Produktionsteknik: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Designutmaning: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Forskning: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspiration: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Projektlängd: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Arbetsflöde: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Teammedlemmar: Tiago Russo
Katia Martins
Bildkrediteringar: The Craft Irish Whiskey Co.