Red Gladiolus Presentask för nötter by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Presentask för nötter by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2023

Red Gladiolus Presentask för nötter

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

A' Design Award i Silver Winner in Förpackning Category

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Verified Award Winner
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Colors

The Design

About Red Gladiolus Presentask för nötter

Red Gladiolus är en presentask designad för förpackade nötter. Asken har en upprätt triangulär form inspirerad av en tallkotte, vilket skapar en visuell koppling till varumärkets logotyp och till varumärkeskonceptet att växa sig stark och rak. Rött och roséguld utgör färgskalan, applicerad på papper med sammetsliknande textur, där detaljer i roséguld tillförts genom varmprägling. Ett spänne i lammskinn är placerat på varje sida och används för att öppna asken. Inuti presenteras nötter i burkar tillsammans med en nötknäppare och en manual. Asken mäter 410 gånger 410 gånger 150 millimeter.

The Recognition

About the A' Design Award i Silver

Red Gladiolus Presentask för nötter är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Red Gladiolus Presentask för nötter förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Red Gladiolus Presentask för nötter är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.