Nunn Bush 3D-Produktanimering by Mateus Morgan

Nunn Bush 3D-Produktanimering by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Silver in Film-, Video- och Animationsdesign Competition Category.

SilverFilm· 2023

Nunn Bush 3D-Produktanimering

by Mateus Morgan

Client: Morgan Studio

A' Design Award i Silver Winner in Film Category

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Colors

The Design

About Nunn Bush 3D-Produktanimering

Projektet gjordes för att visa alla egenskaper hos produkten på ett roligt sätt genom att vara informativ men utan att vara irriterande. Syftet var att visa konstruktionen av skon. Inspirationen kom genom forskningen om element som kunde representera produkten, som naturen med alla färger och stämningar. Skon modellerades med hjälp av fotografier som referens och hårda 3D-modelleringstekniker. För modellering använde designers programvaran C4D. Alla texturer gjordes med läderstruktur och några photoshop-borstar. Vray användes för rendering och Houdini för simuleringar.

The Recognition

About the A' Design Award i Silver

Nunn Bush 3D-Produktanimering är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Nunn Bush 3D-Produktanimering förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Nunn Bush 3D-Produktanimering är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca