Jotape 3D Duo Key Art Image by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Silver in Datorgrafik-, 3D-modellerings-, Texturerings- och Renderingdesign Competition Category.
SilverDatorgrafik· 2023
Jotape 3D Duo Key Art Image
Client: Morgan Studio
A' Design Award i Silver Winner in Datorgrafik Category
- 68,805
- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo Key Art Image
Tanken var att skapa en bild som ger produktens alla egenskaper genom visuella element som kudden och skummet. Detta ger den känsla av mjukhet som produkten behövde. Inspirationen var vardagens vanliga material. De flytande elementen för genom de mjuka och runda formerna känslan av mjukhet och lätthet. Även om det var en enkel framställning var resultatet tänkt på något annat än det vanliga. Den största utmaningen var att genom några få element och texturer känslan som produkten behövde.
The Recognition
About the A' Design Award i Silver
Jotape 3D Duo Key Art Image är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Jotape 3D Duo Key Art Image förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Jotape 3D Duo Key Art Image är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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