Eidon Avec Ölförpackning by Lin Zhang and Chengbin Jiang

Eidon Avec Ölförpackning by Lin Zhang and Chengbin Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2024

Eidon Avec Ölförpackning

by Lin Zhang and Chengbin Jiang

Client: China Qingdao Eidon Avec Beer Ltd.

A' Design Award i Brons Winner in Förpackning Category

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Verified Award Winner

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Colors

The Design

About Eidon Avec Ölförpackning

Eidon Avec är en presentförpackning skapad för en provningsserie med fyra hantverksölsorter. Setet rymmer fyra aluminiumflaskor, vardera 250 millimeter höga, i en ytterlåda som mäter 420 millimeter i längd, 270 millimeter i höjd och 130 millimeter i djup. Fyra originalillustrationer handritades och digitalt renderades, en för varje ölsort. Konstverken delar ett mytiskt narrativ inspirerat av europeiska legender och av bryggkonsten. Det stora flaskformatet ger utrymme för levande bildspråk. Setet passar även utmärkt som present under högtider.

The Recognition

About the A' Design Award i Brons

Eidon Avec Ölförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Eidon Avec Ölförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Eidon Avec Ölförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensions & Packaging: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tags: Craft beer design，China design，illustration design
Production Technology: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Design Challenge: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Research: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiration: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Project Duration: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Team Members: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng