Designen RE MAX Daelim Broschyrkit av Sang Ryu är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Brons i tävlingskategorin Tryck och Publicerad Mediadesign.

BronsTryck· 2024

RE MAX Daelim Broschyrkit

av Sang Ryu

Klient: RE/MAX Daelim

Vinnare av A' Design Award i Brons i kategorin Tryck

57,757

Verifierad prisvinnare

Verifiera prisstatus för #155961

Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om RE MAX Daelim Broschyrkit

Broschyrkitet är designat för RE MAX Daelim, en ny franchisetagare av den internationella fastighetsfranchisen Real Estate Maximums (RE MAX) i Sydkorea. Det innehåller tvåspråkiga utgåvor på koreanska och engelska samt en dokumentmapp för att marknadsföra mäklarnas försäljningsaktiviteter till potentiella kunder. Inspirerad av samarbetet med mäklarna hanterade designern varumärkeskommunikationen för franchisetagarens produkter för att marknadsföra deras tjänster och prestationer. Broschyren innehåller informativt innehåll, medan dokumentmappen rymmer försäljningsdokumentation för att underlätta kundkonsultation.

Erkännandet

Om A' Design Award i Brons

RE MAX Daelim Broschyrkit är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. RE MAX Daelim Broschyrkit förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. RE MAX Daelim Broschyrkit tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensioner & förpackning: 210 x 297 mm
Taggar: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Produktionsteknik: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Designutmaning: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Forskning: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Projektlängd: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Arbetsflöde: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.