Lighting Tunnel Utställningsmonter by Nargiza Usmanova

Lighting Tunnel Utställningsmonter by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award i Järn in Mässarkitektur, Interiörer och Utställningsdesign Competition Category.

JärnMässa· 2024

Lighting Tunnel Utställningsmonter

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award i Järn Winner in Mässa Category

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Verified Award Winner

Verify Award Status for #158639

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Colors

The Design

About Lighting Tunnel Utställningsmonter

Lighting Tunnel är en utställningsmonter designad för belysningsföretaget GVA Lighting. Sicksackformade väggar bildar en arkitektonisk tunnel, med belysningsarmaturer installerade längs sidorna. En central grönskekomposition förstärks av flexibel LED-belysning, och sneda vita väggar framhävs av flera belysningssystem. Strukturen är tillverkad av trä och metall med MDF-paneler, vinylbeklädnad och ett reflekterande golv. Montern mäter 8500 x 3500 x 3000 millimeter. Det breda spektrumet av färger som armaturerna genererar hjälper montern att sticka ut på utställningen.

The Recognition

About the A' Design Award i Järn

Lighting Tunnel Utställningsmonter är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Lighting Tunnel Utställningsmonter förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Lighting Tunnel Utställningsmonter respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting