Chinese Lion Bildekal by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Guld in Reklam-, Marknadsförings- och Kommunikationsdesign Competition Category.

GuldReklam· 2024

Chinese Lion Bildekal

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award i Guld Winner in Reklam Category

344,584

Verified Award Winner

Verify Award Status for #159438

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Lion Bildekal

Chinese Lion är ett bildekalset i begränsad upplaga skapat för fordonet Fengxing T5 EVO. Designen är en konstnärlig tolkning av det kinesiska lejonet, placerat över en bakgrund av traditionella kinesiska mönster. Tredimensionell geometri, popkonst och abstrakt konst kombineras för att ge grafiken en ung och dynamisk karaktär som är tänkt att tilltala yngre förare. Allt bildmaterial är framtaget som vektorillustration och producerat på PVC-film, applicerat som en delvis foliering med måtten 4565 gånger 800 millimeter. Tre färgalternativ erbjuds.

The Recognition

About the A' Design Award i Guld

Chinese Lion Bildekal är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Chinese Lion Bildekal förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Chinese Lion Bildekal skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao