Guld Reklam · 2025
Monumental Hello Advertising
by Centrick Marketing Solutions LLP
- A' Design Award i Guld 2025 in Reklam
- CLIENT: Centrick Marketing Solutions LLP
- Estimated Number of Design Views: 166,980
- Verification code A11D0745B9 · Verify this award
About Monumental Hello Advertising
Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
About the A' Design Award i Guld
Monumental Hello Advertising är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Monumental Hello Advertising förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Monumental Hello Advertising skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.
Press Kit
- Unique Properties
- Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
- Dimensions & Packaging
- A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high
- Tags
- Design, Advertising, Typo, Illustration.
- Design Challenge
- Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
- Inspiration
- India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
- Project Duration
- The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
