Good Life by Gina Kosmetika av Antonia Skaraki

Designen Good Life by Gina Kosmetika av Antonia Skaraki är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Brons i tävlingskategorin Förpackningsdesign.

BronsFörpackning· 2025

Good Life by Gina Kosmetika

av Antonia Skaraki

Klient: A|S Strategy, Branding & Communication

Vinnare av A' Design Award i Brons i kategorin Förpackning

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Färger

Designen

Om Good Life by Gina Kosmetika

Serumförpackningen förkroppsligar den harmoniska föreningen av natur och vetenskap, symboliserad av den grekiska alkemistiska symbolen för salt som representerar rening. Med ett anmärkningsvärt naturligt innehåll återspeglar designen produktens renhet och koppling till jorden. Inspirerad av solens vitalitet och serumets egna nyanser utstrålar logotypen en fängslande ljuscirkel som symboliserar solen, ansiktet och jorden. Förpackningen uttrycker den holistiska grekiska filosofin genom att sammansmälta element från frön, blommor, rötter och frukter, vilket förmedlar essensen av transformation och livets energi.

Erkännandet

Om A' Design Award i Brons

Good Life by Gina Kosmetika är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Good Life by Gina Kosmetika förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Good Life by Gina Kosmetika tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Dimensioner & förpackning: Box dimensions, 66mm x 42mm x 152mm
Taggar: Serum, cosmetics, life, glass, case, sustainable.
Produktionsteknik: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Designutmaning: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Forskning: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspiration: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Projektlängd: The project started in August 2022 in Athens and finished in May 2023 in Athens
Arbetsflöde: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Bildkrediteringar: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.