Aokmag Nutritionals Kosttillskottsförpackning by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2025

Aokmag Nutritionals Kosttillskottsförpackning

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

A' Design Award i Brons Winner in Förpackning Category

14,283

Verified Award Winner

Verify Award Status for #163863

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aokmag Nutritionals Kosttillskottsförpackning

Aokmag Nutritionals är en förpackningsdesign för kosttillskott. Varje flaska bär en platt, abstrakt ikon, till exempel ett öga, ett hjärta, en lever eller ett ben, för att visa vilken kroppsdel som avses eller den viktigaste ingrediensen. Levande färgblock separerar ikonerna från texten och skapar en tydlig informationshierarki, så att konsumenter snabbt kan identifiera varje produkt. Den mörka flaskan skyddar de aktiva ingredienserna från ljus. Etiketten är tillverkad av återvunnet papper. Den räfflade korken förbättrar greppet och gör det lättare för äldre personer att öppna den.

The Recognition

About the A' Design Award i Brons

Aokmag Nutritionals Kosttillskottsförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Aokmag Nutritionals Kosttillskottsförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Aokmag Nutritionals Kosttillskottsförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging: product dimensions, 60 mm x 60 mm x 110 mm
Tags: Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology: 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge: The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research: Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration: To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration: Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow: 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members: Frank Zhu, David Wang