De Muros a Marcas Valbar kurs, konstbok av Paul Joshua Martinez Calderon

Designen De Muros a Marcas Valbar kurs, konstbok av Paul Joshua Martinez Calderon är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Brons i tävlingskategorin Utbildnings-, Läromedels- och Utbildningsinnehållsdesign.

BronsUtbildning· 2025

De Muros a Marcas Valbar kurs, konstbok

av Paul Joshua Martinez Calderon

Vinnare av A' Design Award i Brons i kategorin Utbildning

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Färger

Designen

Om De Muros a Marcas Valbar kurs, konstbok

De Muros a Marcas är en valbar universitetskurs och konstbok skapad för att lära konst- och designstudenter om gatukonst och dess inflytande på samtida design. Kursplanen utvecklades med input från designproffs och täcker historiska och samtida perspektiv, praktiska projekt samt ett avslutande projekt fördelat över femton veckovisa lektioner. Konstboken mäter 32 x 28 cm och kombinerar handritade illustrationer gjorda med alkoholbaserade markörer och akrylfärger med digitala illustrationer. Bildspel och utskrivbara A4-mallar stödjer varje lektionstillfälle.

Erkännandet

Om A' Design Award i Brons

De Muros a Marcas Valbar kurs, konstbok är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. De Muros a Marcas Valbar kurs, konstbok förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. De Muros a Marcas Valbar kurs, konstbok tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensioner & förpackning: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Taggar: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Produktionsteknik: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Designutmaning: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Forskning: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiration: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Projektlängd: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Arbetsflöde: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.