Ddml01 Primär funktion: Urbant lågfartsfordon by Jonghwi Lee and Junho Song is a highly esteemed winner of the very prestigious 2026 A' Design Award i Guld in Fordons-, Mobilitets- och Transportdesign Competition Category.
GuldFordon· 2026
Ddml01 Primär funktion: Urbant lågfartsfordon
Client: Daedong Mobility
A' Design Award i Guld Winner in Fordon Category
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The Design
About Ddml01 Primär funktion: Urbant lågfartsfordon
Boktext: Detta lågfartsfordon har utformats för att erbjuda tillgänglig och effektiv mobilitet i urbana miljöer och närområden. Dess formspråk speglar den förfinade estetiken hos moderna elfordon, med skarpa proportioner, mjuka ytor och strömlinjeformad LED-belysning. En breddad ingångsram, sänkt markfrigång och justerbar sittplats förbättrar komforten och användarvänligheten för människor i alla åldrar. Byggd på en standardiserad plattform med ett skalbart batterisystem sträcker sig designen från kompakta till större format, vilket möjliggör mångsidiga tillämpningar från mobilitet i bostadsområden till semesteranläggningar.
The Recognition
About the A' Design Award i Guld
Ddml01 Primär funktion: Urbant lågfartsfordon är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Ddml01 Primär funktion: Urbant lågfartsfordon förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Ddml01 Primär funktion: Urbant lågfartsfordon skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design embodies the sleek and refined form language of modern electric vehicles. Clean surfaces, slim Led lighting, and sharp proportions create a dynamic yet elegant presence. The widened entry frame and lowered stance are seamlessly integrated into the sculptural flow, emphasizing accessibility without compromising style. Its unique value lies in merging functional inclusivity with a streamlined, future-oriented aesthetic.
- Dimensions & Packaging
- Width 1200mm x Length 2770mm x Height 1803 mm. / Wheelbase 1741mm, Ground Clearance: 250mm / The vehicle has been designed in accordance with sae j826 (H-Point determination), sae j1100 (interior dimension definitions), and sae j941 (driver eyellipse) standards.
- Tags
- LSV, Urban Mobility, Mobility Platform
- Production Technology
- This project applies a standardized battery and platform system across different vehicle sizes, significantly reducing development cost and shortening production time. Modular scalability ensures flexibility while maintaining quality, enabling rapid realization from concept to market.
- Design Challenge
- The hardest part was understanding the North American lifestyle and how people prefer to board and use low-speed vehicles for short, frequent trips. Defining the right entry design and usability features was not obvious. We conducted on-site visits and months of field research, observing communities and users directly. This process revealed insights that guided the accessible design and ensured cultural fit.
- Research
- The research for this project was based on a user-centered design study combined with market analysis. The objective was to understand the rising demand for sustainable and versatile low-speed vehicles in North America, especially in urban neighborhoods and community environments, as well as in commercial sectors such as resorts, golf courses, and logistics.
The methodology combined field observations, competitor benchmarking, and ergonomic studies. We analyzed how people of different age groups enter, exit, and interact with vehicles, while also studying community traffic patterns and lifestyle trends.
For data collection and tools, we used anthropometric standards such as sae j826,jJ1100, and j941, along with CAS modeling, digital mock-ups, and physical prototypes. User trials were conducted with participants across a wide age range to evaluate accessibility, comfort, and usability.
The results showed that accessibility was one of the biggest barriers in existing low-speed vehicles. By widening the space between the A and B pillars and lowering the ground clearance, entry and exit became significantly easier. Adjustable seating was found to be critical in making the vehicle comfortable for diverse users, from teenagers to elderly passengers.
The insights gained highlighted that design for community mobility is not just about function, but also about inclusivity and user dignity. This research impacted the design by reinforcing the importance of human-centered ergonomics, while the use of a standardized battery and platform system provided scalability and efficiency.
In real-life terms, the research supports Daedong Mobility’s broader vision of creating mobility solutions that go beyond transportation. It provides business value by reducing development costs and production time through platform standardization, societal value by enabling safer and more inclusive community transport, and design value by setting a new benchmark for the next generation of compact mobility solutions. - Inspiration
- The inspiration for this project lies in creating a mobility solution built on a standardized battery and platform system across vehicle sizes. This approach enables not only commercial applications but also easy and accessible use in urban and community settings. The scalable structure, from small to large formats, supports diverse needs such as resorts, golf courses, logistics, and neighborhood transport, ensuring efficiency and readiness for production.
Equally important, the form language of this vehicle was carefully developed to align with Daedong Mobility’s existing design identity while looking toward the future. Drawing from the gs100 motorcycle currently in production, the design integrates sharp proportions, dynamic surfaces, and a sense of agility, embodying the sleek aesthetics associated with electric vehicles. This continuity ensures a recognizable brand image, while projecting a futuristic vision of mobility that balances practicality with style.
At the same time, the design aspires to go beyond transportation, offering experiences that transform daily lifestyles. Inspiration was drawn from the pursuit of safe, efficient, and enjoyable mobility within complex traffic environments, while embracing the values of freedom, practicality, and sustainability found in the North American lifestyle.
As a company, Daedong Mobility develops products across multiple fields with the vision of creating vehicles that serve diverse purposes beyond mere transportation. This project reflects that philosophy, showing how next-generation compact mobility can become not just a vehicle, but a new cultural way of living. - Project Duration
- The project was carried out in Korea from April to September 2025, and it is currently in the mock-up stage. The team is preparing to participate in the PGA Show to be held in Orlando, Florida in 2026.
- Operation Flow
- The vehicle is designed for effortless daily use in communities and urban areas. Wide entry space and low ground clearance make getting in and out simple, while adjustable seats allow comfort for all ages. Easy steering and intuitive controls ensure smooth driving. Its standardized platform enhances efficiency, while the design focuses on safety, comfort, and inclusive mobility, making it more practical and enjoyable than conventional small vehicles.
- Patents
- Patent Pending – Owned by Daedong Mobility Co., Ltd.
Trademark Registered – Daedong Mobility - Team Members
- Designer: Junho Song
Designer: Jonghwi Lee - Image Credits
- Main Image #1: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #2: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #3: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #4: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #5: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
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