Lithuanian Vodka Gold Vodkaförpackningsdesign by Studija Creata

Lithuanian Vodka Gold Vodkaförpackningsdesign by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2015

Lithuanian Vodka Gold Vodkaförpackningsdesign

by Studija Creata

Client: Stumbras

A' Design Award i Brons Winner in Förpackning Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold Vodkaförpackningsdesign

Renhet och klarhet är de huvudsakliga egenskaperna som speglar en vodkas kvalitet. Dessa behövde betonas vid omprofileringen av Lithuanian Vodka Gold – marknadsledaren för vodka i Litauen. Samtidigt introducerades inslag av nationell identitet – namnet Lithuanian Vodka i sig krävde detta val. Autentiska etniska motiv transformerades till en modern, avskalad komposition. När den gamla etikettens massivitet bröts upp för att skapa en lätt, perforerad dekor, började guldet lysa på ett mycket mer elegant sätt.

The Recognition

About the A' Design Award i Brons

Lithuanian Vodka Gold Vodkaförpackningsdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Lithuanian Vodka Gold Vodkaförpackningsdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Lithuanian Vodka Gold Vodkaförpackningsdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas