Silver Förpackning · 2020
Songhua River Rice Rispaket
- A' Design Award i Silver 2020 in Förpackning
- CLIENT: Sourceage
- Estimated Number of Design Views: 40,601
- Verification code F25074D3D3 · Verify this award
Colors
About Songhua River Rice Rispaket
Songhua River Rice, är en avancerad risprodukt under SOURCEAGE Food Group. När den traditionella kinesiska festivalen - vårfestivalen närmar sig, designar de genom en vackert förpackad risprodukt som gåvor till kunderna till vårfestpresenterna, så den övergripande designen måste återspegla den festliga atmosfären på vårfestivalen, och belyser de traditionella kinesiska kulturella elementen och lyckosam god mening.
About the A' Design Award i Silver
Songhua River Rice Rispaket är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Songhua River Rice Rispaket förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Songhua River Rice Rispaket är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Press Kit
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patents
- Copyrights belong to 33 and branding, 2019.
- Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
