Designen Lada 2050 Konstbok av Anna Kravchenko är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Brons i tävlingskategorin Tryck och Publicerad Mediadesign.

BronsTryck· 2020

Lada 2050 Konstbok

av Anna Kravchenko

Klient: Moscow Polytech

Vinnare av A' Design Award i Brons i kategorin Tryck

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Färger

Designen

Om Lada 2050 Konstbok

Lada 2050 är en konstbok som presenterar resultaten av en internationell studenttävling om framtidens mobilitet. Boken har 264 sidor och ett format på 265 gånger 235 millimeter, med inre flikar, och omslaget har mattlaminering. Ett teckensystem baserat på tre sidor av en kub, som representerar tre designskolor, guidar läsaren genom innehållet. Bokmärkesliknande halvtitelsidor separerar de sex teamen. Skisser, illustrationer och modelleringsstadier visas i ordning. Färgschemat följer färgen på finalistbilens modell.

Erkännandet

Om A' Design Award i Brons

Lada 2050 Konstbok är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Lada 2050 Konstbok förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Lada 2050 Konstbok tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimensioner & förpackning: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Taggar: future vision, mobility, vehicle, artbook, design school, Lada
Produktionsteknik: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Designutmaning: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Forskning: The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiration: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Projektlängd: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Arbetsflöde: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Teammedlemmar: Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva