World Cyber Games 2019 Xi'an Esportfestival av Kenneth Nienhuser

Designen World Cyber Games 2019 Xi'an Esportfestival av Kenneth Nienhuser är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Guld i tävlingskategorin Evenemangs- och Händelsedesign.

GuldEvenemang· 2020

World Cyber Games 2019 Xi'an Esportfestival

av Kenneth Nienhuser

Klient: Eidetic Marketing

Vinnare av A' Design Award i Guld i kategorin Evenemang

104,601

Verifierad prisvinnare

Verifiera prisstatus för #93904

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om World Cyber Games 2019 Xi'an Esportfestival

World Cyber Games 2019 Xi'an är en esportfestival som hölls under fyra dagar på ett mässcenter i Xi'an, Kina. Evenemanget omfattade 30 000 kvadratmeter och samlade 504 tävlande från 33 länder. Designen bygger på kubformen i evenemangets logotyp. Kubens hörnpunkter, kanter och ytor applicerades på scenen, skyltningen och merchandiseprodukterna. En kub balanserande på en kant byggdes som ett LED-monument på den centrala torgytan. Gångvägar, scener och faciliteter planerades för att leda besökarflödet. Programmet omfattade en turnering, en invigningsceremoni, en musikfestival och ett cosplayevenemang.

Erkännandet

Om A' Design Award i Guld

World Cyber Games 2019 Xi'an Esportfestival är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. World Cyber Games 2019 Xi'an Esportfestival förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. World Cyber Games 2019 Xi'an Esportfestival skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimensioner & förpackning: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Taggar: game, eSports, WCG, World cyber games, festival
Produktionsteknik: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Designutmaning: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Forskning: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Inspiration: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Projektlängd: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Arbetsflöde: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Teammedlemmar: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung