DouChaSai Teförpackning by 7654321 Studio

DouChaSai Teförpackning by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2020

DouChaSai Teförpackning

by 7654321 Studio

Client: 7654321 Studio

A' Design Award i Brons Winner in Förpackning Category

12,077
Verified Award Winner
Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Teförpackning

DouChaSai är en förpackningsdesign skapad för ett te som hedrades vid en folklig tetävling som hölls vid berget Wuyi 2018. Lådan mäter 160 gånger 40 gånger 245 millimeter och är tillverkad av specialpapper, avslutad med screentryck i dekorfärg, bronsering och överförda metalldekaler. Kinesisk kalligrafi täcker ytan och följer betydelsen och strukturen hos tecknen för tetävling. Penseldragen är tjocka och tecknade med spänning, så skriften kan även läsas som ett måleri. Inuti lådan finns en liten teask och ett samlarcertifikat.

The Recognition

About the A' Design Award i Brons

DouChaSai Teförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. DouChaSai Teförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. DouChaSai Teförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方