Mixed Reality Primär funktion: Holografisk installation by Aleksandr Volkov

Mixed Reality Primär funktion: Holografisk installation by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award i Silver in Evenemangs- och Händelsedesign Competition Category.

SilverEvenemang· 2020

Mixed Reality Primär funktion: Holografisk installation

by Aleksandr Volkov

Client: Economiton

A' Design Award i Silver Winner in Evenemang Category

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The Design

About Mixed Reality Primär funktion: Holografisk installation

Mixed Reality är en interaktiv holografisk installation skapad för en utställningsmonter om energistrategin för staden Moskva. Installationen bygger på principen Pepper's Ghost, som utökades med ytterligare lager. En LED-bakgrundsvägg, tre golvprojektorer och takmonterad LED-belysning samverkar med holografisk folie, speglar och ljud. Animerat ljus och skugga ger de projicerade objekten en stark känsla av närvaro. Besökarna väljer ett ämne på en pekskärm och ser figurer och grafer dyka upp och lösas upp i luften.

The Recognition

About the A' Design Award i Silver

Mixed Reality Primär funktion: Holografisk installation är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Mixed Reality Primär funktion: Holografisk installation förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Mixed Reality Primär funktion: Holografisk installation är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.