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Daikure Brand Identity Kipeperushi by JBBC Branding Consultancy

Daikure Brand Identity Kipeperushi by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.


ShabaUtangazaji· 2020

Daikure Brand Identity Kipeperushi

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Tuzo ya Shaba ya A' Design Award Winner in Utangazaji Category

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Verified Award Winner

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Colors

The Design

About Daikure Brand Identity Kipeperushi

Utambulisho wa Chapa ya Daikure ni mfululizo wa vipeperushi vilivyotengenezwa kwa ajili ya kampuni ya utengenezaji ya Kijapani katika sekta ya viwanda vizito. Wafanyakazi halisi wa kampuni hiyo ndio wanaoonekana kama vielelezo. Macho yaliyo wazi na thabiti yanaonyesha umakini na ustadi wa kazi. Mkao wa vielelezo unaonyesha ujasiri katika taaluma hiyo. Sura za nyuso zinaashiria uzoefu wa muda mrefu na uaminifu. Mgongano wa mwanga mkali na rangi ya buluu iliyokolea unasaidia kuonyesha thamani za chapa hiyo za umahiri wa kitaaluma, umakini kwa undani, na ustadi wa kazi. Picha hizo zimebuniwa kuwasilisha nguvu imara na thabiti.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Daikure Brand Identity Kipeperushi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Daikure Brand Identity Kipeperushi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Daikure Brand Identity Kipeperushi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags
Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology
The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge
One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research
Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration
"Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits
Jblossom Branding Consultancy Co., Ltd

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