Ugly Monster Ufungaji wa Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2020
Ugly Monster Ufungaji wa Popsicle
Client: JBBC Branding Consultancy
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster Ufungaji wa Popsicle
Ugly Monster ni ufungaji wa bidhaa ya popsicle inayotengenezwa Taiwan. Muundo huu unaonyesha kiumbe cha kijani chenye uso mgumu, ulioongozwa na tunda la mapera, tunda linalolimwa katika mji wa Yanchao. Rangi ya kijani ing'aayo inampatia kiumbe huyo mwonekano chanya na wenye uchangamfu. Mwili na miguu vina uwiano usio sawia, na kiumbe huyo hana mikono, hivyo umbo lake linaonekana la kuchekesha. Kifurushi hiki kina kipimo cha upana wa milimita 70, urefu wa milimita 195, na kimo cha milimita 20. Lengo ni kutangaza bidhaa hii na kuvutia hisia kuhusu mji huo mdogo na wakulima wake.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Ugly Monster Ufungaji wa Popsicle ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Ugly Monster Ufungaji wa Popsicle inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Ugly Monster Ufungaji wa Popsicle hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
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