Nong Li Ufungashaji wa Bia na China Resources Snow Breweries

Muundo Nong Li Ufungashaji wa Bia na China Resources Snow Breweries ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

PlatinamuUfungashaji· 2025

Nong Li Ufungashaji wa Bia

na China Resources Snow Breweries

Mteja: China Resources Snow Breweries

Mshindi wa Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Ufungashaji

7,685,193

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #163373

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Nong Li Ufungashaji wa Bia

Nong Li ni muundo wa ufungashaji wa bia uliochochewa na Utamaduni wa Yangshao wa China ya kale. Chupa hii imeundwa kwa kufuata umbo la Shuang Er Ni Yu, chombo cha ufinyanzi chenye mchoro wa samaki aina ya salamander kilichotumika kama chombo cha kuhifadhia pombe katika utamaduni huo wa awali. Ufundi wa ufinyanzi mweusi umeunganishwa na umbo la kioo la kitamaduni, na rangi nyeusi hulinda bia dhidi ya mwanga na mabadiliko ya joto. Michoro ya kijiometri huongeza mvuto wa kuona na hutoa mshiko imara. Kifuniko kinaonyesha hatua nne za tambiko la kale la Kichina la kunywa kwa heshima: kuonja, kutoa, kujibu na kurudishia.

Utambuzi

Kuhusu Tuzo ya Platinamu ya A' Design Award

Nong Li Ufungashaji wa Bia ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Nong Li Ufungashaji wa Bia huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Nong Li Ufungashaji wa Bia ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Vipimo na Ufungashaji: product dimensions, 355 mm x 355 mm x 120 mm
Lebo: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknolojia ya Uzalishaji: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Changamoto ya Ubunifu: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Utafiti: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Msukumo: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Muda wa Mradi: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Mtiririko wa Uendeshaji: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Wanatimu: Qiguang Li, Celine Zhou, Yan Yang