Muundo Pepsi NFL Limited Edition Ufungashaji wa Kopo la Kinywaji na Dennis Furniss ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
PlatinamuUfungashaji· 2021
Pepsi NFL Limited Edition Ufungashaji wa Kopo la Kinywaji
Mteja: Pepsi
Mshindi wa Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #123073Muundo
Kuhusu Pepsi NFL Limited Edition Ufungashaji wa Kopo la Kinywaji
Pepsi NFL Limited Edition ni mfululizo wa makopo ya vinywaji yaliyoundwa kwa ajili ya soko la Mexico. Makopo manne yanaheshimu timu nne za mpira wa miguu wa Kimarekani: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders na New England Patriots. Kila kopo linatumia rangi maalum za timu yake. Mtindo wa michoro yenye uhai unaonyesha wachezaji wenye maumbile yaliyotiwa chumvi ili kuelezea hali ya nguvu za kimwili za mchezo huu. Makopo yametengenezwa kwa alumini na kuchapishwa kwa uchapishaji wa offset wa ubora wa juu. Mfululizo huu uliunganishwa na kampeni ya kidijitali na kuuzwa madukani na mtandaoni.
Utambuzi
Kuhusu Tuzo ya Platinamu ya A' Design Award
Pepsi NFL Limited Edition Ufungashaji wa Kopo la Kinywaji ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Pepsi NFL Limited Edition Ufungashaji wa Kopo la Kinywaji huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Pepsi NFL Limited Edition Ufungashaji wa Kopo la Kinywaji ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Vipimo na Ufungashaji
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Lebo
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Teknolojia ya Uzalishaji
- High definition Offset printing on aluminum cans
- Changamoto ya Ubunifu
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Utafiti
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Msukumo
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Muda wa Mradi
- 3 Months (Nov 20- Feb 21) Mexico
- Mtiririko wa Uendeshaji
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Hataza
- Pepsico Design Center Latam
- Wanatimu
- PepsiCo Design Latin America
- Haki za Picha
- Pepsico Design Center Latam
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
