Lavazza Elogy Milk Mashine Ya Kahawa by Florian Seidl

Platinamu Kifaa cha Nyumbani · 2021

Lavazza Elogy Milk Mashine Ya Kahawa

by Florian Seidl

Tuzo ya Platinamu ya A' Design Award 2021 in Kifaa cha Nyumbani
CLIENT: Lavazza
Estimated Number of Design Views: 519,077
Verification code 4800BF54C5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza Elogy Milk Mashine Ya Kahawa

Mashine hii ya kahawa iliyo na frother ya maziwa iliyojumuishwa inatoa kifurushi kamili cha utamaduni wa kahawa wa Italia: kutoka espresso hadi cappuccino au latte. Muundo huu unapata msukumo kutoka kwa maduka na baa za Kiitaliano na ni mageuzi ya lugha ya kisasa ya Lavazza. Ina sifa ya ganda kubwa, lisilo na mshono na nembo ya Lavazza ya pande tatu upande. Lafudhi za chuma husisitiza sehemu kuu za mguso kama vile lever, gridi ya matone na UI. Mfumo wa Lavazza in Black pia hutoa maganda ya kahawa yanayoweza peel ambayo yanaweza kuchakatwa kwa urahisi zaidi. Kazi kubwa iliingia katika kupunguza kiwango cha kelele na matumizi ya nishati.

About the Tuzo ya Platinamu ya A' Design Award

Lavazza Elogy Milk Mashine Ya Kahawa ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Lavazza Elogy Milk Mashine Ya Kahawa huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Lavazza Elogy Milk Mashine Ya Kahawa ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.

Press Kit

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits: Lavazza