Lavazza Classy Plus Mashine Ya Kahawa by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Tuzo ya Platinamu ya A' Design Award in Usanifu wa Vifaa vya Nyumbani Competition Category.
PlatinamuKifaa cha Nyumbani· 2022
Lavazza Classy Plus Mashine Ya Kahawa
Client: Lavazza
Tuzo ya Platinamu ya A' Design Award Winner in Kifaa cha Nyumbani Category
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The Design
About Lavazza Classy Plus Mashine Ya Kahawa
Classy Plus ni kinywaji kimoja cha espresso na kahawa iliyoundwa kwa ajili ya soko la Amerika Kaskazini, kinachotoa uzoefu kamili wa utamaduni wa kahawa wa Kiitaliano kutoka spresso hadi cappuccino au latte. Kwa kuongeza, mashine pia ina uteuzi wa kahawa ya chujio na kazi ya risasi mbili ili kukidhi matakwa maalum ya soko hili. Classy Plus Inafaa kwa ofisi ndogo na vyumba vya mikutano. Muundo wake mwembamba unatokana na lugha ya kawaida ya Lavazza katika sehemu hii. Inaonyeshwa na ganda la nje la kutofautisha linalofunika mwili mkuu na nembo za Lavazza kwenye pande.
The Recognition
About the Tuzo ya Platinamu ya A' Design Award
Lavazza Classy Plus Mashine Ya Kahawa ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Lavazza Classy Plus Mashine Ya Kahawa huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Lavazza Classy Plus Mashine Ya Kahawa ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
- Dimensions & Packaging
- Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber - Design Challenge
- The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
- Project Duration
- The project was designed in Turin, Italy.
- Operation Flow
- Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
- Patents
- Design patent/registered design, Patented Milk frothing System
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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