Nostalgia Duka La Manukato by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
FedhaMambo ya Ndani· 2020
Nostalgia Duka La Manukato
Client: Gold Apple
Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category
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The Design
About Nostalgia Duka La Manukato
Mazingira ya viwandani ya miaka ya 1960-1970 yaliongoza mradi huu. Miundo ya chuma iliyotengenezwa kwa chuma kilichochomwa moto hutengeneza utaftaji wa kweli wa anti-utopia. Karatasi iliyotiwa kutu ya uzio wa zamani huunda mazingira ya uhuru kamili wa kujieleza. Fungua mawasiliano ya kiufundi, plaster shabby na countertops granite kuongeza ndani ya ndani chic ya viwanda ya sitini.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Nostalgia Duka La Manukato ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Nostalgia Duka La Manukato inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Nostalgia Duka La Manukato ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions & Packaging
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Design Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Project Duration
- The store is located in the center of Moscow. The project was completed in 2018.
- Operation Flow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Team Members
- Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak - Image Credits
- All images: photographer Mick Pomortsev, 2019.
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