Dhahabu Sanaa ya Upishi · 2020
Dengo 80g Kipande cha Chokoleti
by Brazil & Murgel Design Studio
- Tuzo ya Dhahabu ya A' Design Award 2020 in Sanaa ya Upishi
- CLIENT: Dengo Chocolates
- Estimated Number of Design Views: 133,312
- Verification code EC5AF6D1EE · Verify this award
Colors
About Dengo 80g Kipande cha Chokoleti
Dengo 80g ni kipande cha chokoleti kilichoundwa kwa ajili ya Dengo Chocolates. Umbo lake la kisanaa linawakilisha vipengele vya Msitu wa Atlantiki huko Bahia, Brazili, ambako kakao huvunwa, kama vile majani makavu, majani mabichi na mbegu. Nyuso zilizopinda huchanganya mistari ya pande mbili na pande tatu, hivyo umaliziaji uliong'arishwa huakisi mwanga kote kwenye kipande hicho. Kipande hiki kinatengenezwa katika mikungu ya polycarbonate iliyotengenezwa kutokana na vielelezo vya alumini vilivyochongwa kwa mashine ya CNC, ambavyo hushikilia mistari myembamba na mipinde. Unene unaotofautiana hutoa mvunjiko wa kishindo kikali kipande kinapovunjwa.
About the Tuzo ya Dhahabu ya A' Design Award
Dengo 80g Kipande cha Chokoleti ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Dengo 80g Kipande cha Chokoleti inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Dengo 80g Kipande cha Chokoleti huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Dimensions & Packaging
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Tags
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- Production Technology
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Design Challenge
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Research
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Inspiration
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Project Duration
- The project took place in Sao Paulo, between May and October 2018.
- Operation Flow
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Patents
- n/a
- Image Credits
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
