Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko by Matthew Rankin

Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Filamu, Video na Uhuishaji Competition Category.

ChumaFilamu· 2020

Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko

by Matthew Rankin

Client: Matthew Rankin

Tuzo ya Chuma ya A' Design Award Winner in Filamu Category

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The Design

About Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko

Maandishi ya Kitabu: Preludes ni uhuishaji mfupi wa vyombo vya habari mchanganyiko unaotegemea shairi lenye jina hilo hilo la T.S. Eliot. Filamu hii ina urefu wa dakika moja na sekunde nane na inaunganisha taswira za Eliot na utunzi wa muziki wa awali. Matukio yanaunganishwa kwa mada na kwa sauti badala ya mtindo mmoja wa kuona. Kazi hii inachanganya uhuishaji wa 2D na 3D, iliyoundwa kwa Cinema 4D, ikaonyeshwa kwa Redshift na kuunganishwa katika After Effects. Mionekano ya angani inabadilika kuwa ya mtaani, ambapo watu wanapishana nyuma ya skrini. Uhuishaji huu unaakisi maisha ya kisasa kupitia maandishi ya zamani.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Preludes Utendaji wa Msingi: Uhuishaji wa Vyombo vya Habari Mchanganyiko inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae