Beauty United Space Usanifu wa Mambo ya Ndani ya Saluni by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
DhahabuMambo ya Ndani· 2020
Beauty United Space Usanifu wa Mambo ya Ndani ya Saluni
Client: DDDD Creative Company
Tuzo ya Dhahabu ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #104564The Design
About Beauty United Space Usanifu wa Mambo ya Ndani ya Saluni
Beauty United Space ni saluni ya nywele na urembo iliyoko Wuhan, China. Nafasi ya ndani inachukua takriban mita za mraba 220 na inaleta pamoja huduma za kukata nywele, kutengeneza mitindo ya nywele na kupaka vipodozi mahali pamoja. Rangi kuu za utambulisho wa chapa zinagawanya maeneo na kuunda tofauti kali za rangi. Vipengele dhahania vya basi vinatumika kama mandhari katika nafasi nzima. Vifaa vinajumuisha paneli za terrazzo zilizotengenezwa tayari, vigae vya saruji, chuma cha pua chenye kioo na kilichosuguliwa, pamoja na viti vya plastiki vilivyoumbwa. Maeneo ya mwingiliano na maonyesho ya bidhaa yanawasaidia wageni kuelewa chapa hiyo.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Beauty United Space Usanifu wa Mambo ya Ndani ya Saluni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Beauty United Space Usanifu wa Mambo ya Ndani ya Saluni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Beauty United Space Usanifu wa Mambo ya Ndani ya Saluni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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