3 Mobile Lifestyle Store Primary Function: Muundo wa Ndani wa Duka la Rejareja by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
FedhaMambo ya Ndani· 2021
3 Mobile Lifestyle Store Primary Function: Muundo wa Ndani wa Duka la Rejareja
Client: IMO design
Tuzo ya Fedha ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
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About 3 Mobile Lifestyle Store Primary Function: Muundo wa Ndani wa Duka la Rejareja
Book Text: 3 Mobile Lifestyle Store ni muundo wa ndani wa rejareja kwa ajili ya chapa ya mtandao wa simu za mkononi jijini Hong Kong. Duka hili lina eneo la mita za mraba 150. Milia ya rangi nyeusi na nyeupe inayotofautiana inapita katika kila kona ya nafasi hii. Mistari mipana ya ulalo inaunda upau wa mwanga wa mstari pamoja na muundo wa sakafu. Milezo ya mbao inaongeza hisia ya upatanifu na urahisi. Eneo la huduma kwa wateja linatumia vigawanyo vya kitambaa vinavyofyonza kelele vilivyochochewa na viti vya daraja la kwanza vya ndege. Karakana iliyofungwa yenye vigawanyo vya kioo vinavyoweza kufunguliwa huandaa mafunzo na inaweza kufunguliwa kwenda eneo la mauzo kwa ajili ya matukio.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
3 Mobile Lifestyle Store Primary Function: Muundo wa Ndani wa Duka la Rejareja ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. 3 Mobile Lifestyle Store Primary Function: Muundo wa Ndani wa Duka la Rejareja inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. 3 Mobile Lifestyle Store Primary Function: Muundo wa Ndani wa Duka la Rejareja ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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