Hang Seng Bank Mambo ya Ndani ya Tawi la Benki by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
ShabaMambo ya Ndani· 2021
Hang Seng Bank Mambo ya Ndani ya Tawi la Benki
Client: IMO design
Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
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About Hang Seng Bank Mambo ya Ndani ya Tawi la Benki
Hang Seng Bank ni muundo wa ndani wa tawi la benki la kizazi kipya lililoko Hong Kong. Tawi hili linachukua eneo la mita za mraba 152 na lina mpangilio wazi na wa kukaribisha, wenye mwangaza wa kustarehesha na vipengele vya joto vya mbao. Vipengele vya huduma za kidijitali vimeunganishwa na mambo ya ndani, ikiwa ni pamoja na tiketi za kielektroniki, baa ya huduma za kidijitali na kaunta ya kujihudumia. Wateja wanaweza kupata tiketi ya kielektroniki kwa ajili ya huduma za kaunta kupitia programu ya benki ya simu kabla ya kuwasili. Muundo huu unalenga kupunguza muda wa kusubiri tawini na kufanya shughuli za kibenki kuwa na ufanisi zaidi na mwingiliano zaidi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Hang Seng Bank Mambo ya Ndani ya Tawi la Benki ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hang Seng Bank Mambo ya Ndani ya Tawi la Benki inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hang Seng Bank Mambo ya Ndani ya Tawi la Benki hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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