Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja na Yong Wong

Muundo Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja na Yong Wong ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.

DhahabuMambo ya Ndani· 2021

Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja

na Yong Wong

Mteja: Beijing Tongrentang Health

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mambo ya Ndani

20,590

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #108738

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja

Tongrentang Zhima Health ni duka la uzoefu lililopo Beijing. Duka hili lina ukubwa wa mita za mraba 5000 kwenye ghorofa tatu. Virutubisho vya lishe, vyakula vya kuimarisha afya na bidhaa za huduma za afya zinazojumuisha teknolojia ya afya zinapatikana mahali pamoja. Maeneo makubwa ya vifaa vinavyotofautiana, kama vile mbao ngumu na shaba, yametumika katika mambo ya ndani. Kuanzia ghorofa ya chini kwenda juu, mada nne zinawasilishwa, ambazo ni ushauri, chakula, kupona na tiba. Duka hili pia hutumika kama nafasi ya kijamii yenye starehe kwa wateja.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Tongrentang Zhima Health Usanifu wa Mambo ya Ndani ya Duka la Rejareja huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Vipimo na Ufungashaji: 5000 square meters, 3 floors
Lebo: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknolojia ya Uzalishaji: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Changamoto ya Ubunifu: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Utafiti: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Msukumo: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Muda wa Mradi: This project started in May 2019 and finished in December 2019 in Beijing.
Mtiririko wa Uendeshaji: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Wanatimu: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Haki za Picha: Beijing Wuxiang Space Architecture Design