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Wenzhong Liquor Kituo cha Uzoefu by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Kituo cha Uzoefu by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.


ShabaMambo ya Ndani· 2021

Wenzhong Liquor Kituo cha Uzoefu

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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Colors

The Design

About Wenzhong Liquor Kituo cha Uzoefu

Wenzhong Liquor ni kituo cha uzoefu kilichojengwa ndani ya karakana ya kiwanda cha kutengeneza pombe huko Zunyi. Njia ya mbao inaunganisha njia ya wageni na kuunganisha ukumbi wa ufundi wa utengenezaji, ukumbi wa utamaduni wa kampuni, njia ya ghala la mvinyo, baa kuu na eneo la kuonja. Rangi nyekundu ya jiwe la Danxia la eneo hilo na la mtama, nafaka inayotumika katika utengenezaji, ndiyo inayoongoza mpango wa rangi. Saruji, chuma na udongo wa kisasa uliokandamizwa huunda nyuso za ndani, na vifaa hivi pia vinastahimili moto. Muundo wa asili wa kiwanda ni mfupi, hivyo ghorofa ya pili ilifunguliwa katika eneo kuu ili kupata urefu na uwepo wa nafasi.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Wenzhong Liquor Kituo cha Uzoefu ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wenzhong Liquor Kituo cha Uzoefu inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wenzhong Liquor Kituo cha Uzoefu hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging
The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags
Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology
In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge
Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research
The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration
Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration
The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow
The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents
Copyrights belong to Hope Interior Design, 2020.
Team Members
Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits
Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.

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