Beimu Kazi Kuu ya Duka la Kiongozi wa Chapa (Flagship Store) by Huson is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.
ShabaMambo ya Ndani· 2021
Beimu Kazi Kuu ya Duka la Kiongozi wa Chapa (Flagship Store)
by Huson
Client: Beimu Home
Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category
Verified Award Winner
Verify Award Status for #116018The Design
About Beimu Kazi Kuu ya Duka la Kiongozi wa Chapa (Flagship Store)
Maandishi ya Kitabu: Beimu ni muundo wa ndani wa duka kuu la chapa lililoko Dongguan, Uchina, likiwa na eneo la mita za mraba 800. Muundo huu unapunguza msisitizo kwenye uonyeshaji wa bidhaa na badala yake unasisitiza nafasi yenyewe, hivyo wageni wanavutiwa na tabia ya ndani ya jengo. Uso wa mbele umegawanywa katika vipande vya rangi nyeusi na nyeupe vyenye mistari rahisi. Karibu na nembo ya chapa, dirisha moja lenye ukubwa wa mita za mraba 3.3 limewekwa, likitengeneza mwonekano wa pande zote mbili kati ya ndani na nje. Rangi nyekundu na nyeusi zinaunda njia ndefu inayopunguza kasi ya mwendo. Meza na viti vya ukubwa mbalimbali vinatoa mipangilio kadhaa kwa ajili ya mikutano, mapumziko, na mazungumzo.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Beimu Kazi Kuu ya Duka la Kiongozi wa Chapa (Flagship Store) ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Beimu Kazi Kuu ya Duka la Kiongozi wa Chapa (Flagship Store) inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Beimu Kazi Kuu ya Duka la Kiongozi wa Chapa (Flagship Store) hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - Dimensions & Packaging
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Tags
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- Production Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- Design Challenge
- Symbol and spirit communication of brand building
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Project Duration
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Operation Flow
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - Team Members
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - Image Credits
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
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