Showni Sehemu ya Ndani ya Duka la Nguo by Nianwei Zhu

Showni Sehemu ya Ndani ya Duka la Nguo by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

ShabaMambo ya Ndani· 2021

Showni Sehemu ya Ndani ya Duka la Nguo

by Nianwei Zhu

Client: U-Guide Architectural Design Atelier

Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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Colors

The Design

About Showni Sehemu ya Ndani ya Duka la Nguo

Showni ni sehemu ya ndani ya duka la nguo lenye eneo la mita za mraba 108 lililoko Suzhou. Muundo wa upinde wenye mikunjo isiyo ya kawaida umewekwa katikati ya mpangilio wa mstatili na hushikilia eneo la maonyesho la bidhaa muhimu. Madirisha makubwa ya Kifaransa na mlango wenye umbo la nusu mwezi hufungua duka kuelekea barabarani na kuleta mwanga wa jua ndani. Mabomba mekundu ya kiyoyozi yamesimikwa juu kama mwongozo wa kuona na hutofautiana na nyuso nyeupe. Vigae vya sakafu vya terrazzo vinatumika badala ya terrazzo ya ardhini ili kupunguza gharama, huku vibanda vya maonyesho vya akriliki na rafu za uwazi vikidumisha wepesi wa nafasi hiyo.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Showni Sehemu ya Ndani ya Duka la Nguo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Showni Sehemu ya Ndani ya Duka la Nguo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Showni Sehemu ya Ndani ya Duka la Nguo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
Dimensions & Packaging: The area is 108 sqm.
Tags: Retail, Interesting, Boutique, Display, Clothing
Production Technology: Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
Design Challenge: The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
Research: The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
Inspiration: The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
Project Duration: The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
Operation Flow: The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
Team Members: Min
Image Credits: Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.