Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja by Lina Chen and Yiting Ma

Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

DhahabuMambo ya Ndani· 2021

Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja

by Lina Chen and Yiting Ma

Client: Nax Architects

Tuzo ya Dhahabu ya A' Design Award Winner in Mambo ya Ndani Category

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Colors

The Design

About Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja

Cosmetea Pop Up ni duka la rejareja na maonyesho lililopo Shanghai, China. Nafasi hii ya mita za mraba 9 inachukua eneo lililokuwa mkahawa wa maandazi ya mvuke katika barabara ya Yuyuan, barabara yenye historia ya zaidi ya miaka 100. Muundo huu unachanganya chai na vipodozi. Uwazi wa kuvutia kwenye uso wa mbele wa jengo, ulioongozwa na umbo la birika la chai la nembo ya chapa hii, unaendelea hadi kwenye handaki jembamba la mviringo lililofunikwa kwa chuma cha pua chenye kung'aa kama kioo na kuangazwa kwa mistari ya taa za LED. Rafu zimewekwa kwenye nafasi maalum zilizotengenezwa kwa msingi wa viungio vya mortise na tenon. Kabati jekundu la ukutani linatoa nafasi ya maonyesho na uhifadhi.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cosmetea Pop Up Muundo wa Mambo ya Ndani ya Duka la Rejareja huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu