Better than Perfect Jarida by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Uchapishaji na Machapisho Competition Category.
ShabaUchapishaji· 2021
Better than Perfect Jarida
Client: Gerhard Kirchschlaeger
Tuzo ya Shaba ya A' Design Award Winner in Uchapishaji Category
Verified Award Winner
Verify Award Status for #117460The Design
About Better than Perfect Jarida
Better than Perfect ni jarida la vyakula linaloleta blogu ya vyakula ya mtandaoni katika hali iliyochapishwa. Mapishi ni ya kibunifu lakini rahisi, na kila mapishi yanawasilishwa katika kurasa mbili zinazopakana zenye picha kubwa na uchapaji wa herufi wenye mvuto. Mpangilio unatumia nafasi tupu kwa ukarimu na kuvunja mazoea ya kawaida ya kutazama ili kuunda mvutano wa kuona. Jarida lina vipimo vya sentimita 22 kwa 31 na lina kurasa 32. Karatasi ya mbao iliyorejelezwa (birch), uchapishaji wa kidijitali, na ushonaji wa uzi zimetumika. Faharasa ya viungo inahitimisha jarida hilo na inaweza pia kutumika kama orodha ya ununuzi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Better than Perfect Jarida ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Better than Perfect Jarida inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Better than Perfect Jarida hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine. - Dimensions & Packaging
- 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
- Tags
- Magazine, Photography, Typography
- Production Technology
- recycled paper made of birch, hp indigo digital printing
- Design Challenge
- A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
- Research
- Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
- Inspiration
- Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
- Project Duration
- The project started in july 2020 and finished in december 2020.
- Operation Flow
- The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
- Patents
- no IP / PATENTS / COPYRIGHTS
- Team Members
- Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
- Image Credits
- Photographer Karin Stöttinger
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