Lezai Dental Clinic Nembo na Utambulisho wa Chapa by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2021
Lezai Dental Clinic Nembo na Utambulisho wa Chapa
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #117574The Design
About Lezai Dental Clinic Nembo na Utambulisho wa Chapa
Kliniki ya Meno ya Lezai ni nembo na utambulisho wa chapa uliobuniwa kwa ajili ya kliniki ya meno. Muundo huu unatumia maumbo chanya na hasi kuunda alama moja ya kuona. Mistari mirefu na mifupu iliyonyooka ikiunganishwa na mstari wa duara inaonyesha watu wazima na watoto wakishikana mikono katika duara. Umbo hasi katikati linachukua muundo wa jino. Rangi zenye mng'ao hafifu zinatoa hisia ya utulivu na uchangamfu huku zikijenga taswira ya usalama, furaha na taaluma. Nembo hii imechorwa katika muundo wa vekta kwa ajili ya matumizi ya machapisho na midia ya kidijitali ya ukubwa mbalimbali, na mwongozo wa taratibu za chapa unasaidia matumizi thabiti.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Lezai Dental Clinic Nembo na Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lezai Dental Clinic Nembo na Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lezai Dental Clinic Nembo na Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
- Design Challenge
- The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
- Research
- Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
- Inspiration
- LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
- Project Duration
- The project started in October 2019 and finished in February 2020 in Guangzhou.
- Operation Flow
- The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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