Platinamu Mchoro · 2023
Ancora Utambulisho Wa Chapa
by Keiichiro Yanagi - Harajuku Design Inc.
- Tuzo ya Platinamu ya A' Design Award 2023 in Mchoro
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Utambulisho Wa Chapa
Ancora ni duka la chapa ambalo huuza kalamu za chemchemi na vifaa vya kuandikia. Siku hizi, teknolojia ya dijitali na habari na mawasiliano imekuwa ikiendelea kwa kasi. Kwa upande mwingine, Ancora inazingatia ufufuo wa mawasiliano ya analog ya kibinafsi. Ancora huzingatia tena maadili haya ambayo njia yao ya kuandika, kuchora kutoka moyoni hutoa furaha ambayo pia hutoa uzoefu maalum kama vile kalamu za chemchemi zinazoweza kuunganishwa ambazo zinaweza kuunganishwa kwa njia nyingi; na kuchanganya wino kwa kutumia cocktail shaker.
About the Tuzo ya Platinamu ya A' Design Award
Ancora Utambulisho Wa Chapa ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Ancora Utambulisho Wa Chapa huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Ancora Utambulisho Wa Chapa ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
