Muundo Better Bodies Hi Utambulisho wa Chapa na Takahiro Eto ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
PlatinamuMchoro· 2022
Better Bodies Hi Utambulisho wa Chapa
na Takahiro Eto
Mteja: Better Bodies Hi
Mshindi wa Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #133445Muundo
Kuhusu Better Bodies Hi Utambulisho wa Chapa
Better Bodies Hi ni utambulisho wa chapa kwa studio ya mazoezi ya mwili. Utambulisho huu umejengwa kwenye aina ya herufi inayobadilika katika hatua tatu. Wageni wanapohama kutoka mapokezi hadi eneo la mazoezi, maandishi kwenye alama huwa manene na makubwa zaidi. Mtindo mwembamba zaidi hutumika kwa kiasi kidogo katika mapokezi ili kuunda mazingira tulivu. Mtindo mnene zaidi hutumika katika eneo la mazoezi kwa urefu wa zaidi ya mita moja. Aina hii ya herufi imetumika kwenye nembo, tovuti, alama za maelekezo na vitu vilivyochapishwa. Maandishi yanayobadilika humsaidia mtumiaji kuandaa mwili na akili kwa ajili ya mazoezi hatua kwa hatua.
Utambuzi
Kuhusu Tuzo ya Platinamu ya A' Design Award
Better Bodies Hi Utambulisho wa Chapa ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Better Bodies Hi Utambulisho wa Chapa huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Better Bodies Hi Utambulisho wa Chapa ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
- Vipimo na Ufungashaji
- This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
- Lebo
- Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
- Teknolojia ya Uzalishaji
- A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
- Changamoto ya Ubunifu
- In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
- Msukumo
- Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
- Muda wa Mradi
- The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
- Mtiririko wa Uendeshaji
- It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
- Wanatimu
- Takahiro Eto
Takaaki Nakamura
Shizuka Iijima
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
