Lays Heartwork Primary Function: Kampeni ya Utangazaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2021
Lays Heartwork Primary Function: Kampeni ya Utangazaji
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Primary Function: Kampeni ya Utangazaji
Lays Heartwork ni kampeni ya utangazaji iliyoundwa kwa ajili ya chapa ya Lays wakati wa janga la Covid-19. Kampeni hii inawashukuru watu wanaofanya kazi nyuma ya pazia ndani ya mnyororo wa thamani wa Lays, wakiwemo wakulima, wafanyakazi wa kiwanda, madereva wa malori, wauzaji wa rejareja na wafanyakazi wa kusambaza bidhaa. Rangi za kung'aa na zenye matumaini zimeunganishwa na ujumbe wa moja kwa moja wa shukrani katika muundo wa vifungashio. Kila kifungashio kinakuwa heshima kwa wafanyakazi wa jamii ambao mara chache hushukuriwa ana kwa ana. Nia ni kuonyesha kuwa kazi kama hiyo ya kila siku si tu kazi ngumu, ni kazi ya moyoni.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Lays Heartwork Primary Function: Kampeni ya Utangazaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Lays Heartwork Primary Function: Kampeni ya Utangazaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Lays Heartwork Primary Function: Kampeni ya Utangazaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
